OBJECTIVE

To continue designing topnotch web sites and world-class collateral for forward-thinking companies.

EXPERIENCE

basicyellow design
Freelance Web/Print/Multimedia Design
1998-Present

Web Design

• Design and develop company web presence for multiple clients
• Extended client corporate identity to the web environment
• Create site structure, user navigation and interface
• Complete web site build-out including all graphic and html elements
• Create aesthetically appealing web sites that are user friendly, functional, low bandwidth, and designed to fulfill the long-term needs of a client.

Print Design

• Corporate Identity - creating a consistent corporate appearance across all marketing elements including stationary, literature, product packaging and advertising,
• Product Packaging - create appealing product packaging including Box, CD-ROM, Disk Label and User Manual design.
• Logo Design - develop effective logos and respective stylesheets to ensure their consistent use through different medium (web, print, multimedia, advertising, etc...)

Multimedia

• Create effective, compelling and easy to use multimedia experiences to enhance a corporate or product image.
• Enhance web sites through the use of rich media (Macromedia Flash)

Clients

Recent Clients include:

• CrossTec Corporation
• SpectorSoft Corporation
• Applica Group - a Concurrent Controls Company
• ManuMetrix
• The Nordic Group

NCH/NuWorld Marketing
Sr. Web Designer
1995-1998

• Oversaw web site design and navigation architecture for MEALS.COM, one of the top five web sites devoted to food and meal preparation. (http://www.meals.com since renamed http://www.mymeals.com)
• Specific responsibilities: Design, specification, layout, creation and placement of all artwork, content copy writing, site navigation and HTML code.
• Developed and implemented: Client proposals and maintenance of client relationships for third party web design. Partial client list included: Kraft, Best Foods, Sun Maid, UniLever and Castrol.

STAC Electronics/Ocean Isle Software
Dealer Sales Representative
1994-1995

• Oversaw campaigns to increase retail and consumer awareness of ReachOut Remote Control software.
• Specific responsibilities: Retail channel promotion and relationship building with computer superstores through in-store employee and consumer demonstrations and secret shopper programs. Additionally responsible for maintaining Preferred Dealer Program and incentive programs for superstore employees.
• Developed and implemented: Revamped Preferred Dealer Program for value-added resellers and systems integrators, resulting in improved dealer satisfaction and an increase of over 1000 new member partners.
• Instrumental in increasing product sell-though by 800 percent in less than one year.

EDUCATION

Michigan State University - Human Resource Management

PERSONAL DATA

More than four years of full-time web site layout, design and execution. Advanced knowledge and use of Mac OS and Windows-based computers including web browsers, color compatibility issues and HTML limitations. Extensive use of Adobe PhotoShop, Illustrator, GoLive, and ImageReady as well as Microsoft Word, Excel and PowerPoint. Familiar with Macromedia Flash technology and design.